Wednesday, January 13, 2021

well, they've done it


well today, its official. A certain brand of cheese today has had its name changed. Now it will be known as Cheer. Now I can only think what the human rights commission will attempt to do with a certain regional cheese manufacturer.

part of me thought that with the lock downs and restrictions, all this nonsense relating to serial stupidity in the form of political correctness would have become some strange afterthought, but even the very idea of the end of humanity can't counter the power of woke culture.

It reminds me of the times certain words were in vogue that they were so overused they were almost removed from the general vocabulary altogether. However, this is different. Having this brand name removed by legislative force is an imposition and may empower the range of woke culture advocates to do their worst. My only hope is the collective attempt of many of these bodies suggest such a range of restrictive nonsense so bizarre that the general populous throw their arms up in disbelief and finally scream enough.

meanwhile, if there is any part of my vocabulary that you have the need to alter, and I have been using for quite some time now, can I kindly suggest you go away.

I'm just off to buy some cheese - now what was it they used to call it? You know the one - with no ill intent whatsoever because it is a derivation of a German name?

any other language you want to ban?

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